VILLA GIUSEPPINO

A conceptual brand identity developed for a boutique hotel on the Sicilian coast. The project explores a refined visual language inspired by Mediterranean architecture, historic villa details, and the understated elegance of Italian coastal hospitality.

The work focused on developing a cohesive brand identity, including a custom logo and visual direction supported by curated moodboards. The logo mark draws inspiration from traditional Sicilian archways, creating a timeless symbol that reflects the architectural character of the villa. A palette of deep Mediterranean green and soft neutral tones was selected to evoke heritage, warmth, and quiet luxury.