LOWER WEST SIDE

Developed the complete brand identity for Lower West Side, establishing a cohesive visual system from logo design and wordmarks through to supporting brand elements.

Building on this foundation, I designed the beer packaging for their West Coast IPA, including can artwork and retail tray graphics, ensuring strong shelf presence while maintaining brand consistency across both formats. The final packaging was successfully approved for distribution through the LCBO, demonstrating both creative impact and compliance with regulated retail requirements.