LOWER WEST SIDE

West Coast IPA Brand Development

Lower West Side was created from the ground up as a craft beer brand designed to capture attention on shelf while staying true to the brewery's personality and values. The challenge was to develop a brand that felt distinctive, memorable and approachable in a highly competitive category.

I developed the visual identity, packaging system, can design, case trays and supporting brand assets, carrying the concept from initial strategy through to production ready artwork. Every touchpoint was considered to create a cohesive brand that balanced bold design with practical execution.

The finished product was successfully approved for LCBO distribution, bringing the brand from concept to shelf.