VILLA GIUSEPPINO

Boutique Hotel Brand Concept

Villa Giuseppino is a boutique hotel concept inspired by the slower pace and understated luxury of the Sicilian coast. The goal was to create a brand that felt warm, timeless and quietly refined, capturing the feeling of an endless Italian summer rather than a traditional luxury hotel.

I developed the visual identity from the ground up, including the logo system, colour palette, typography, brand messaging and supporting collateral. Every decision was made to evoke a sense of heritage, effortless hospitality and relaxed elegance, creating a cohesive experience from the first impression through to the guest stay.

This project reflects my passion for building brands that connect with people through thoughtful strategy, storytelling and design.